McDonald's trials ads on drive-thru digital menus

McDonald's is currently piloting advertisements on its digital drive-thru menu boards in a limited test at company-owned restaurants, according to a Bloomberg report. Participating drive-thru locations will display ads from other brands on their digital menu boards after customers place their orders, visible while they wait for their food.

A spokesperson for McDonald's stated that the test allows the company to explore "ways to share post-purchase content that customers may find helpful, relevant, or interesting." This move could potentially open up a new revenue stream for the fast-food giant.

The initiative is part of McDonald's broader strategy to leverage digital technology and enhance customer experience. Selling ad space on menu boards could provide significant additional income alongside their core food and beverage sales.

The company will likely monitor customer feedback and the financial performance of this pilot program to determine future expansion possibilities.