Media Agency Group Launches Multi-Format Ad Campaign for Hiive

Media Agency Group (MAG) has initiated a multi-format advertising campaign to promote the services of Hiive, a professional network for creative individuals powered by Creative Skillset. The campaign utilizes radio, transport, and out-of-home advertising to reach its target audience across several UK cities.

The campaign features a two-week outdoor advertising drive in London on overground passenger panels and posters at Manchester Piccadilly rail station. Concurrently, a four-week radio campaign is airing 30-second commercials on prominent national radio stations. In April, a two-week transport campaign in Bristol will commence, featuring 32 bus superside advertisements.

The outdoor advertisements showcase original artwork by Hiive user Olly Newport and convey the message, "your creativity + hiive.co.uk = jobs," emphasizing the network's role in career advancement. The bus advertisements in Bristol carry a similar message, aiming to capture attention from commuters and pedestrians.

Hiive, developed by Creative Skillset, serves as a growing community for creative professionals. It offers networking opportunities, online portfolio showcases, access to a freelance talent pool, event promotion, and job postings. This integrated advertising approach across multiple platforms is designed to maximize Hiive's reach and brand presence.