Meetings and Connection Key for Events in 2026, RainFocus Report Finds
New data reveals significant expansion in meetings as event professionals redesign programs around human connection. The RainFocus report highlights a trend towards prioritizing personal interaction.
Meetings and personal connection are becoming central to event design in 2026, according to the 2026 Mid-Year State of Events Report released by RainFocus, a provider of event marketing platforms. The report indicates a notable increase in meeting-centric event formats.
Published on September 2, 2026, in Lindon, Utah, the findings are based on data from event professionals utilizing the RainFocus platform. The trend suggests that event organizers are actively re-evaluating and redesigning their programs to foster deeper human connection and engagement.
Professionals in the events industry are focusing on creating more meaningful experiences for attendees. This involves restructuring event agendas to emphasize networking opportunities and face-to-face interactions, moving beyond simple information dissemination.
The report underscores a broader industry shift where events are increasingly valued for their ability to facilitate genuine connections and community building among participants, speakers, and exhibitors throughout 2026.