Meitu reports 19.83 million paid subscribers

Meitu, Inc., a Hong Kong-listed developer of AI-powered imaging software, reported reaching 19.83 million paid subscribers as of October 2026. The figure was disclosed during the company's annual Investor Day, which focused on the firm's transition toward AI-driven design and video production tools.

The company’s current business strategy centers on the international scaling of its software-as-a-service (SaaS) model. By integrating advanced artificial intelligence into its photo and design applications, Meitu aims to drive further user acquisition and long-term subscription retention.

Management highlighted that the recent subscriber growth reflects broader industry trends toward monetization of AI features in creative software. The company continues to prioritize investment in core AI research to maintain its position within the digital imaging market.