Men's Personal Care Market Projected to Reach $276.9 Billion by 2030

The global market for men's personal care products is projected to reach $276.9 billion by 2030, with a compound annual growth rate (CAGR) of 8.6% between 2021 and 2030, according to a report by Allied Market Research.

The report analyzes the market segmentation by type, age group, price point, and distribution channel. Key growth drivers identified include increasing male awareness of physical appearance, evolving lifestyles particularly in developed nations, and rising disposable incomes. A growing preference for professional-grade personal care products is also contributing to revenue growth.

In 2020, oral care was the largest segment by type, boosted by the rising popularity of mouth fresheners. The 18-29 age group represented the largest share, reflecting increased focus on grooming and well-being. In terms of price, the low-price segment generated the most revenue, with drug stores and pharmacies being dominant distribution channels.

However, factors like high product costs and the availability of counterfeit goods in local markets could restrain growth. While supply chains faced disruptions during the COVID-19 pandemic, online retail channels played a significant role in market penetration.

Additional factors supporting market expansion include improved living standards, the positive impact of personal care on self-esteem and social interaction, and a gradual shift towards premium and luxury brands. Changing lifestyles and increased purchasing power are fueling demand, supported by a wide product range and organized retail, including online platforms.