Meta Expands AI Agent Muse to Small Businesses
Meta announced it is expanding its AI agent Muse to small businesses, integrating with tools like Shopify and Dropbox. The agent aims to help owners manage operations and find new customers.
Meta is broadening access to its artificial intelligence agent, Muse, making it available to small businesses. The expansion includes new integrations with popular platforms such as Shopify, Dropbox, and Slack, according to an announcement on Tuesday.
The tech giant aims for Muse to assist business owners in managing their operations and acquiring new customers. By connecting Muse with software small businesses already use for sales, operations, and marketing, Meta is positioning the AI agent as a more comprehensive tool compared to standalone chatbots. This move intensifies competition with rivals like OpenAI and Google in the AI sector.
In addition to business management tools, Muse can link with Instagram professional account analytics, Facebook Pages, and Meta ad accounts. Meta states that the AI agent is designed to understand a business's offerings, brand voice, and common customer inquiries.
Muse for Small Business is offered for free with usage limitations, with subscription plans available for increased usage. This launch follows Meta's recent introduction of the "Meta Enterprise Platform," a new initiative focused on expanding the company's AI offerings to a wider range of business and corporate clients.