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Meta explores cloud computing venture amid market division

Meta Platforms is reportedly developing a cloud service, potentially offering access to AI models or raw computing power. The move has divided analysts who question its profitability and competitive standing.

8 July 2026
Meta explores cloud computing venture amid market division

Meta Platforms, the parent company of Facebook and Instagram, is reportedly exploring the launch of its own cloud computing business. CEO Mark Zuckerberg confirmed the company's plans, which could involve offering access to AI models or providing raw computing power to external clients.

The announcement initially boosted Meta's stock by nearly 9%, but the plan has since drawn mixed reactions from market analysts. Concerns are raised regarding Meta's substantial investments in AI infrastructure and its increased capital expenditures, projected to be between $125 billion and $145 billion for fiscal year 2026, a higher range than previously expected.

Some analysts, including Laura Martin of Needham, suggest that the push into cloud services might indicate Meta has overbuilt its AI infrastructure. They note the crowded market dominated by established players like Amazon Web Services, Google Cloud, and Microsoft Azure, posing significant competitive challenges. Furthermore, a shift from Meta's high-margin advertising business to the lower-margin cloud sector is a point of concern.

Conversely, other analysts, such as those at JPMorgan, see substantial revenue potential. They estimate that each gigawatt of compute capacity offered by Meta could generate $20 billion in annual revenue. In this optimistic scenario, the cloud service would serve as a hedge against AI infrastructure overspending and a way to rationalize expenses while opening new demand channels.

The tech giant has been one of the poorest performing stocks among its peers year-to-date, down over 8%. Meta also trades at a lower valuation multiple compared to other major technology firms. Analysts at Canaccord Genuity believe the current bearish outlook may be overstated, especially considering the company's improving advertising business and new subscription offerings.

Original source: cnbc.com