Meta launches agentic AI platform Muse

Meta has introduced its new agentic AI platform, Muse, which has quickly garnered considerable popularity. Launched on September 8, the platform reached 6.6 million downloads and 1.8 million daily active users in less than a month. Analysts project that Muse could generate substantial revenue in the short term.

Muse distinguishes itself from traditional AI chatbots like ChatGPT. Rather than merely providing information, Muse is designed to perform actions on behalf of the user. This includes tasks such as writing emails, making travel arrangements, and filling out forms. Its functionality is powered by a virtual machine environment, enabling Muse to execute tasks requiring web browsing and account access while minimizing risks to the user's personal devices.

Muse's operation relies on its capability to act proactively for the user. It can, for instance, retrieve flight deals, analyze financial data for savings opportunities, or provide reports on reducing electricity bills. The platform's personalized interface and friendly communication style aim to make it an easy-to-use and pleasant assistant for daily tasks.

However, the platform's effectiveness and broad capabilities necessitate the sharing of significant personal information by the user. Muse requests access to the user's email, text messages, and phone photos, as well as location data. It also encourages sharing information from previous AI conversations. Furthermore, Muse likely leverages the extensive user data Meta has collected, raising concerns about data privacy and usage.