Meta launches AI agent to manage personal tasks

Meta unveiled its new personal AI agent, Muse, on Tuesday, which the company says can actively perform tasks on behalf of users. CEO Mark Zuckerberg announced Muse in an Instagram post. The agent can send emails, book travel, fill out web forms, and negotiate on a user’s behalf, according to Meta.

The agent is rolling out in the U.S. as a standalone iOS and Android app. It is also available at muse.ai and works inside WhatsApp. It is free for most uses, with subscription plans for users who want the agent to handle longer or more complicated tasks. Meta indicated its AI glasses will soon support Muse as well.

Muse accesses a user’s personal information, web credentials, and payment information to "work on a person’s behalf across the apps they use daily, learning from conversations, reflecting on what matters to them, and getting sharper along the way," the company stated. For example, it can turn a saved Instagram recipe reel into a grocery list, suggest a dinner-party menu, and recall guests’ dietary restrictions before sending invites.

Meta has invested heavily in AI research and computing power to compete with top AI labs. The company describes Muse as a first step toward "personal superintelligence" that can take on more work, allowing people to focus on what matters to them.