Meta plans to start making AI chip Iris in September

Meta Platforms, formerly known as Facebook, is reportedly planning to commence production of its proprietary artificial intelligence chip, codenamed Iris, in September.

The company's strategy with the Iris chip appears to be reducing its dependence on third-party semiconductor providers such as Nvidia and AMD. The primary function of the Iris chip is to boost efficiency for Meta's internal AI tasks, which include those associated with its social media platforms and virtual reality development.

Meta aims to significantly enhance the computational power for its artificial intelligence solutions while potentially gaining better cost control. Designing and manufacturing its own chip offers the company greater oversight over technological development and optimization.

This initiative aligns with a broader trend among technology firms to develop custom-designed silicon to improve performance and gain a competitive edge in the rapidly advancing fields of AI and machine learning. Specific details regarding the chip's performance capabilities or deployment plans have not yet been released.