Meta Tests Reels-First UX in Facebook in India
Meta is testing a new video-first feed within the Facebook app in India, presenting users with a full-screen Reels experience upon opening. The traditional feed is relocated to a secondary tab.
Meta has begun testing a new user experience for its Facebook application in India, prioritizing full-screen Reels content. Selected Indian users will now encounter an immersive video player upon opening the app, with Reels taking center stage.
The traditional chronological feed has been moved to a separate tab within the app. Users retain the ability to opt out of the default video layout. Meta has previously indicated intentions to enhance the experience for users seeking more creator interaction and entertainment content.
According to the company, this shift aligns with user demand for more visual and video-forward experiences. Meta has noted that video is increasingly becoming a hub for conversations, community formation, and commerce.
India represents a critical market for Meta, contributing over a billion users across its platforms. This Reels-first test rollout is part of the company's strategy to adapt to evolving user consumption habits and compete in the rapidly growing short-form video sector.