Metapic launches new tracking technology and creator app
European creator commerce platform Metapic has launched new proprietary tracking technology and an app for creators. The company reports accelerating growth across 18+ European markets.
Metapic, a European platform for creator commerce, has announced the launch of its proprietary tracking technology and a new application for content creators. This development signifies the company's strategic shift from a performance-focused platform to a comprehensive social commerce partner.
The company stated that its revenue has grown at a 46% compound annual growth rate (CAGR) between 2022 and 2025, alongside its expansion into more than 18 European markets.
The newly developed tracking technology is designed to measure the media value generated by creator content across social platforms. The creator app will allow users to manage commercial activities related to their content and track earnings.
Metapic aims to provide brands with a fuller understanding of the value derived from creator activities, extending beyond end-of-campaign sales figures. The company is seeking to enhance transparency and accountability in creator marketing.