Meta's AI Ad Uses David Bowie Song About World Ending

Meta released a new advertisement to its Instagram account on Thursday, aiming to convey that artificial intelligence will not lead to decreased human connection or alienation.

The ad uses the 1972 David Bowie track "Five Years," a song known for its apocalyptic themes. Meta selected lyrics that emphasize a gathering of people and a sense of shared experience, juxtaposing them with imagery of families and community events.

The company's choice of song has drawn attention, as the opening lyrics of "Five Years" depict a grim scenario where humanity is informed of its impending doom. This contrasts with Meta's message of optimism regarding AI's integration into society.

Meta has defended the song's use by citing interpretations of Bowie's own views on the track, suggesting he intended it to express optimism amidst uncertainty about technological advancements. However, sources close to the song's creation describe it as being about the end of the world and a deeply emotional recording.