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Meta's AI Assistant Muse Creates Profiles for Contacts

Meta's new AI assistant, Muse, analyzes user contacts to create personalized profiles. Internal instructions reveal that the system updates this information hourly.

5 October 2026

Meta Platforms Inc. has launched its new AI assistant, Muse, which has rapidly garnered millions of users. Data extracted from the application indicates that Muse analyzes a user's social relationships and creates personalized profiles for each contact, updating this information hourly.

Leaked internal instructions reveal that Muse compiles data on family members, partners, friends, and colleagues. The system aggregates facts, past experiences, the nature of the relationship, and even provides suggestions for relationship maintenance. The aim is to assist users in understanding and improving their social connections.

While AI assistants processing user data is not new, Meta's extensive social media data and Muse's in-depth focus on interpersonal relationships are noteworthy. Researchers have voiced concerns regarding the depth of analysis the system can perform on a user's social life.

Meta states that the data is sourced from user-shared information and public content. The company emphasizes that Muse seeks user confirmation before performing sensitive actions and offers options for data deletion. Despite scrutiny, AI assistants like Muse encourage users to share increasing amounts of personal information to enhance services.

Original source: ithome.com