Metsä Board Natural FBB Addresses Evolving Brand Packaging Trends
Metsä Board Oyj has introduced its Natural FBB folding boxboard, designed to meet brand demand for packaging materials that offer both sensory appeal and material efficiency.
Metsä Board Oyj has launched Natural FBB, a folding boxboard designed to respond to evolving packaging trends. The material aims to provide brands with a solution that supports both visual impact and material efficiency.
The board features a matt, uncoated surface intended to create a tactile and authentic sensory experience for consumers. Metsä Board states that the material is OBA-free and globally approved for direct food contact, offering a natural tone.
The company reports that Natural FBB is suitable for advanced finishing techniques like hot-foil stamping and embossing, enabling premium packaging for luxury and lifestyle brands. It is compatible with offset and flexo printing, with Metsä Board offering expert support for printing process optimization.
Natural FBB's high bulk and lightweight structure allow for material reduction while maintaining strength and shelf presence. Metsä Board has also improved the material's availability in Europe, addressing market needs for material efficiency without compromising quality, a factor increasingly valued by brands and consumers.