Metsä Board Strengthens Leadership Team and Commercial Organization
Metsä Board Oyj is making changes to its leadership team and commercial organization to support its strategy, appointing Maarten Florizoone as SVP, Sales, effective September 4, 2026.
Helsinki – Metsä Board Oyj announced changes to its leadership team and commercial organization, effective September 4, 2026. The company stated these adjustments are aimed at accelerating the implementation of its strategy, announced in March 2026, and further strengthening its sales and commercial capabilities for future growth.
Maarten Florizoone has been appointed SVP, Sales. With experience in various sales and supply chain roles at Metsä Board since 2006, most recently as VP, Sales FBB, Europe, Florizoone will now lead the company's global sales organization. His responsibilities will include strengthening customer partnerships and commercial execution to support growth ambitions.
Erja Hyrsky will continue as SVP, Commercial Operations. Her role involves leading the strengthening of Metsä Board’s customer-centric operating model, value proposition development, revenue excellence, marketing, and strategic growth initiatives in alignment with the company's strategy.
CEO Esa Kaikkonen commented that the changes enhance the commercial organization, clarify accountabilities, and support faster strategic execution. He emphasized that Florizoone and Hyrsky, leading their respective areas, will drive commercial execution, customer value creation, and profitable growth. The leadership team, effective the same date, includes CEO Esa Kaikkonen, Minna Björkman (SVP, Retail Packaging), Maarten Florizoone (SVP, Sales), Erja Hyrsky (SVP, Commercial Operations), Laura Remes (SVP, Production and Supply Chain), Anssi Tammilehto (CFO), and Camilla Wikström (SVP, HR).