Metsä Tissue Appoints New Management Team
Metsä Tissue has appointed a new management team, effective January 1, 2026. The changes are part of an organizational renewal aimed at accelerating growth.

Metsä Tissue, a division of Metsä Group, has announced the appointment of its new management team, effective January 1, 2026. Sari Pajari-Sederholm will continue as CEO. The new team includes Tobias Lüning as SVP Commercial, Joonas Kukkonen as SVP Supply Chain, Mikko Nieminen as SVP Operations, Terhi Ilvonen as CFO, and Jukka Oinonen as SVP HR.
These appointments are part of a broader organizational renewal designed to strengthen the company's competitiveness and growth in the tissue paper and food and baking paper markets. According to the company, the changes aim to leverage its core strengths, including the use of high-quality fresh fibers, local production, and long-term customer relationships.
Timo Riikonen will continue to lead the Metsä Greaseproof Papers business area. The company has not provided further details regarding the impact of these changes on personnel or operations.
Metsä Tissue is a manufacturer of hygiene products and paper for food and baking applications. Its brands include Lambi, Serla, Katrin, and SAGA. In 2024, Metsä Tissue reported sales of EUR 1.2 billion and employs approximately 2,500 people.