Michelin Partners with Rocket League Championship Series

Tire manufacturer Michelin has announced an official partnership with the online game Rocket League Championship Series (RLCS). This collaboration signifies Michelin's commitment to the growing global gaming community and continues its 25-year history within the video game industry.

Rocket League ranks among the world's most played games, with its annual championship series attracting millions of players and viewers globally. The 2026 season highlights include major events in Boston, Paris, and the United States in September. An entire season is projected to generate up to 100 million views.

The partnership emphasizes shared values such as the pursuit of excellence and precision, which are central to both Rocket League and Michelin's products and services. The company also sees gaming as an opportunity to bridge the virtual and real worlds, aligning with its extensive history in motorsport.

The scale of the gaming industry and its significance, particularly for younger generations, are key drivers for Michelin's expansion into this sector. The tire manufacturer has previously collaborated with various games and gaming communities, including Gran Turismo and Karmine Corp. Michelin aims to deepen its connections with new audiences and assert its presence in global digital culture.

Michelin's involvement in the video game industry began 25 years ago. Since then, it has developed collaborations with game developers to enhance the realism and immersion of games, providing technical contributions that benefit game development and enrich player experiences.