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Michelin Uses Data and Simulation for New Tire Development

Michelin performance analyst Maxime Racois utilizes data and simulation to accelerate and optimize the development of tires for new automotive models.

21 June 2026
Michelin Uses Data and Simulation for New Tire Development
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Michelin is employing data analytics and simulation technology to streamline the development process for tires intended for new automotive models. Performance analyst Maxime Racois's role involves creating virtual tire models and reducing development times through the use of simulators.

Racois, who brings seven years of experience from an automotive manufacturer, joined Michelin to leverage the company's focus on research and innovation. His daily routine centers on utilizing data and simulations to analyze and enhance the performance of new tires before physical prototypes are produced.

This approach allows for rapid iterations and the early identification of potential issues, contributing to continuous tire improvement and alignment with automotive manufacturers' specifications. The company's investment in digital tools and analytical expertise supports Michelin's ongoing efforts to remain at the forefront of tire technology.

Original source: michelin.com