Micro Center Implements Shopkick Rewards and Location Technology

Electronics retailer Micro Center has integrated the Shopkick rewards platform into its retail operations, deploying beacon technology across 25 U.S. locations. The system uses location-aware sensors to interact with shoppers who have the mobile app installed.

Under the partnership, customers can earn rewards—referred to as "kicks"—by performing specific actions, such as scanning items, viewing in-app content, or completing purchases. The technology delivers department-specific offers and guidance to users as they navigate the physical store environment.

Shopkick CEO Bill Demas stated that the partnership allows the retailer to engage customers before and during their store visits. The integration serves as part of Shopkick’s broader business model, which aims to drive foot traffic and increase average transaction sizes for retail partners through performance-based metrics.