Micronotes Rebrands as Eligen, Sells Cross-Sell Business to Array
Digital engagement firm Micronotes has rebranded as Eligen and sold its cross-sell business to Array. The company will now focus on its growth platform for credit unions and consumer banks.
Micronotes, a digital engagement company focused on financial institutions, has officially rebranded as Eligen. The company also announced the sale of its cross-sell business to Array. Headquartered in Boston, Eligen will now concentrate on its core data-driven platform designed to enhance growth for credit unions and consumer banks using Experian data.
The rebranding and sale reflect Eligen's strategic shift towards becoming a dedicated growth engine for financial services. The company aims to leverage its technology to help institutions better understand and engage their customers, turning data into actionable insights for product development and personalized offerings.
This move allows Eligen to sharpen its focus on its primary platform, which converts Experian data into growth opportunities for its clients. The sale of the cross-sell segment is expected to streamline operations and accelerate the development of Eligen's core product suite, strengthening its position in the competitive fintech landscape.
Eligen plans to continue supporting credit unions and consumer banks with tools that foster deeper customer relationships and drive revenue growth. The company's strategy centers on providing advanced data analytics and engagement solutions tailored to the evolving needs of the financial sector.