Microsoft and Publicis Groupe Expand AI Marketing Partnership
Microsoft and Publicis Groupe are expanding their strategic partnership to develop a new AI-powered marketing solution. This collaboration aims to leverage both companies' strengths to accelerate marketing outcomes.
Paris & Redmond – April 8, 2026 – Publicis Groupe and Microsoft announced today an expansion of their strategic partnership to build a full-stack, AI-powered marketing solution. The initiative aims to unify legacy systems, AI agents, and identity-based data to accelerate marketing outcomes in the era of agentic AI.
The collaboration intends to embed agentic AI across the entire marketing workflow, allowing marketers to focus on strategy, creativity, and idea generation while technology handles repetitive tasks. The solution will be built on Microsoft Azure's cloud foundation, utilizing Publicis Sapient's Slingshot framework and Epsilon's identity data.
"Ten years ago, we co-created Marcel. Now, our renewed partnership offers clients a unique opportunity to lead in the agentic AI era," stated Arthur Sadoun, CEO of Publicis Groupe. "We are combining Microsoft's technology and AI capabilities with Publicis Sapient and Epsilon's data to deliver truly game-changing solutions."
Publicis Groupe has selected Microsoft Azure as its preferred cloud provider and will deploy Microsoft 365 Copilot to all of its over 114,000 employees. Additionally, Publicis Groupe will serve as Microsoft's global media and marketing agency of record.
Both companies emphasized that the new solution will enable AI agents to autonomously identify customer segments, generate personalized content, and optimize campaigns in real-time, all based on trusted and proprietary data.