Midea and FC Barcelona Sign Five-Season Partnership Deal
Midea, the world's number one brand in smart home appliances, has agreed to become a Main Partner of FC Barcelona. The five-season deal, starting from the 2026/2027 season, will feature the Midea logo on the sleeve of the club's kits.
Midea Set to Become Main Partner of FC Barcelona
Midea, recognized globally as the top brand in smart home appliances, has entered into a strategic five-season partnership with football club FC Barcelona. This agreement, commencing with the 2026/2027 season, will prominently display the Midea logo on the sleeve of all FC Barcelona match and training kits. The partnership also includes extensive brand visibility during FC Barcelona's home league matches.
The official signing took place on September 2 at Spotify Camp Nou, with Lewis Fu, President of Midea International Business, and Rafael Yuste i Abel, First Vice-President of FC Barcelona, representing their respective organizations. Both parties expressed enthusiasm about the collaboration.
"It will be an honor for FC Barcelona to welcome Midea, from the 2026/27 season, into the great Barça family," stated Rafael Yuste. He highlighted Midea's leadership in smart home solutions and commitment to research and innovation as aligning with the club's forward-looking ethos. Lewis Fu added, "FC Barcelona is one of the most successful and popular sports teams in the world."
FC Barcelona, a club with a rich history of success including multiple La Liga and Champions League titles, boasts a significant global following. Midea's involvement with the club expands its portfolio of sports sponsorships, which includes various national and international football tournaments.
Midea operates within the Midea Group, a global technology conglomerate that reported a turnover of $57.5 billion in 2024. FC Barcelona celebrated its 125th anniversary in 2024.