Midea Holds First APAC Dealer Conference, Showcasing Five Product Series
Midea convened its first regional dealer conference in the Asia-Pacific market in Bali, Indonesia, to boost regional growth with local partners. The event showcased five new product series.
Midea, a global technology company, hosted its inaugural dealer conference for the Asia-Pacific region in Bali, Indonesia. The event focused on strengthening partnerships and promoting regional market growth.
The conference featured the unveiling of five distinct product series: SMART MASTER, AI ECOMASTER, SPACE MASTER, residential air conditioning solutions, and Midea Building Technologies. This initiative reflects Midea's strategy to expand its presence and offerings across the region.
The SMART MASTER series highlights AI-powered features and smart sensors integrated into appliances like refrigerators and air purifiers, managed through the Midea SmartHome App. The AI ECOMASTER series emphasizes energy efficiency, utilizing AI to reduce appliance energy consumption by up to 30%. The SPACE MASTER series offers space-saving solutions, including compact refrigerators and washer-dryers.
Midea's residential air conditioning solutions presented include Prime Guard™ corrosion-resistant technology designed for longevity in humid climates. Midea Building Technologies showcased its VC MAX VRF systems and the Magboost Apex magnetic bearing centrifugal chiller, focusing on energy efficiency and ease of installation for various applications, including retrofit projects.