Midea Receives Forbes China Flagship Brand Recognition for Second Consecutive Year

Midea Group has been recognized as a "Flagship Brand" in the 2025 Forbes China Go-International 30&30 Series Selection for the second year running. This award underscores the company's commitment to globalization and sustainable brand development.

The Forbes China Go-International selection highlights Chinese enterprises transitioning from product export to ecosystem co-creation. Midea's globalization efforts began in the 1980s, and its overseas revenue reached RMB 107.2 billion in the first half of 2025, a 17.7% year-on-year increase, with its own brands contributing over 45% of overseas smart home business revenue.

Midea's global strategy is supported by strong product development and localized manufacturing. The company has expanded its production bases in countries including Saudi Arabia, Egypt, and Brazil. Its Thailand factory has received multiple accolades, including World Economic Forum "Lighthouse Factory" status in the home appliance sector. By the end of 2025, Midea plans to establish 18 new overseas manufacturing facilities.

The company has also strengthened its European presence through local R&D and acquisitions, such as that of Teka. A new MBT Climate R&D Center has opened in Italy to advance HVAC innovation. Midea also unveiled new smart home solutions and its Mira AI robot assistant at IFA 2025 in Berlin.