Midea releases 5.5L digital air fryer under Xpress Fry series

Midea has expanded its kitchen appliance lineup with the launch of the Xpress Fry series 5.5-liter digital air fryer. The new model, designated as MAF5500100CPK, features a digital interface for precise control over cooking parameters.

The appliance is available at a retail price point of 4,495 Philippine Pesos. This product launch aligns with the company’s broader strategy of providing accessible kitchen technology to the mass consumer market.

The global air fryer segment remains competitive, driven by shifting consumer preferences toward air-circulated cooking methods. Midea continues to focus on modular and functional designs to capture market share within the small appliance industry.