Midea Showcases Home Control Innovations at IFA 2025
Midea presented its "Master Your Home" theme at IFA 2025 in Berlin, showcasing innovations focused on managing home space, energy, and aesthetics.
Midea Building Technologies unveiled its "Master Your Home" theme at IFA 2025 in Berlin, highlighting new appliance innovations designed to empower users with control over their home's space, energy, and aesthetics. The company's offerings target European households with an emphasis on smarter, more efficient living.
The exhibition featured five main categories: SPACE MASTER, XPRESS MASTER, SMART MASTER, ECOMASTER, and the Built-In Kitchen Series. These new appliances aim to reduce energy consumption, enhance performance, and optimize space while also improving home aesthetics.
The SPACE MASTER series focuses on space optimization, exemplified by the new SPACE MASTER Refrigerator. This model boasts 443 liters of storage capacity using MegaMax technology, with its freezer compartment alone offering 130 liters. The Air Fryer Oven includes nine cooking modes and reduces fat usage by up to 90 percent.
XPRESS MASTER appliances are designed for faster cooking experiences. The Dual-Zone Air Fryer combines an air fryer and a mini oven, allowing for simultaneous cooking of two dishes. The Built-In Steak Oven aims to deliver restaurant-quality steaks in the home kitchen.
The SMART MASTER section introduces AI-integrated appliances that learn user habits and adapt to their needs. The ECOMASTER series utilizes AI for energy management, potentially reducing energy use by up to 30 percent. The Built-In Kitchen Series offers integrated kitchen solutions across its Essenza, Ispira, and Eleva lines, blending style with functionality.