Midea signs five-year sponsorship deal with FC Barcelona
Midea, the world's number one smart home appliance brand, will become FC Barcelona's sleeve sponsor starting with the 2026/2027 season through a five-year agreement.
Midea, a global leader in smart home appliances, has entered into a five-year sponsorship agreement with FC Barcelona. The deal, effective from the 2026/2027 season, will feature Midea's branding on the sleeve of all FC Barcelona match and training kits.
The agreement was finalized on September 2nd at Spotify Camp Nou, with Lewis Fu, President of Midea International Business, and Rafael Yuste, First Vice President of FC Barcelona, signing the contract. This partnership is expected to enhance Midea's global brand visibility by associating it with one of the world's most recognized football clubs.
Midea Group, founded in 1968, operates across various sectors including smart home technology, industrial technology, and robotics. The company employs over 190,000 people worldwide and reported revenues of $57.5 billion in 2024. It ranks 246th on the Fortune Global 500 list.
FC Barcelona, a club with 28 La Liga titles and 5 Champions League trophies, boasts a massive global following of over 430 million online. The sponsorship aligns with the club's strategy to partner with leading international brands.