Midea Strengthens Indonesian Production and AI Technology Integration
Midea is reinforcing its presence in Indonesia with increased local manufacturing, AI-driven smart technology, and global partnerships, focusing on the overall consumer experience.
Midea Electronics Indonesia is strengthening its commitment to the Indonesian market through enhanced local production, smart technology integration, and an expanded service network. This strategy was highlighted at a press conference in Jakarta on October 1, 2026.
The company has established multiple manufacturing facilities in Indonesia, including air conditioner and washing machine factories in Cikarang and a refrigerator plant in Karawang. These investments, initiated in 2024, aim to bring production closer to domestic market needs and improve product availability.
"Indonesia is one of Midea's strategic markets. We recognize its significant growth potential and evolving consumer needs," stated Michael Adisuhanto, Vice President of Midea Electronics Indonesia. The company's products are now available in over 1,700 stores, supported by more than 310 service points and 500 technicians.
Midea is developing its product range to meet consumer needs, with a focus on the AI SMART MASTER ecosystem. This smart technology connects various home appliances, such as air conditioners, refrigerators, washing machines, and air purifiers, via the Midea SmartHome app, aiming to simplify daily life.
The company is also leveraging global marketing collaborations, including its partnership with FC Barcelona, to bolster its brand image and engage consumers through shared passions.