Midea to Become FC Barcelona Main Partner for Five Seasons
Appliance manufacturer Midea has signed a five-season agreement to become a main partner of FC Barcelona. The brand will appear on the sleeve of the club's match jerseys starting from the 2026/2027 season.
Midea, a global smart home appliance brand, has entered into a partnership agreement with FC Barcelona. The collaboration will see Midea become a main partner of the football club, commencing with the 2026/2027 season and extending for five years.
Under the terms of the deal, Midea's branding will be featured on the sleeves of all FC Barcelona match and training jerseys. The company will also receive significant brand exposure during the club's home matches in the Spanish La Liga. The agreement was officially signed on September 2nd at Spotify Camp Nou.
Midea, part of the broader Midea Group, operates in sectors including industrial technology, building technology, and robotics. The company has previously engaged in sponsorship deals with various sporting bodies and competitions.
FC Barcelona is one of the world's most recognized football clubs, with a history of numerous domestic and international titles. The club boasts an online following of over 430 million and an annual television audience estimated at 400 million.