Midea to Sponsor FC Barcelona from 2026/27 Season
Midea, the world's largest smart home appliance brand, has secured a five-season deal as a Main Partner for FC Barcelona. The sponsorship begins with the 2026/27 campaign.
Midea, recognized globally as the top smart home appliance brand, has finalized a five-season agreement to become a Main Partner for FC Barcelona. This partnership is set to commence at the beginning of the 2026/2027 football season. As part of the deal, Midea's logo will be prominently featured on the left sleeve of the first team's official match jerseys and training kits, increasing brand visibility during La Liga matches at Spotify Camp Nou.
The collaboration aims to unite innovation with a shared passion for sports. FC Barcelona's First Vice President, Rafael Yuste, stated that Midea's leadership in smart home solutions and commitment to innovation align perfectly with the club's forward-thinking ethos. Lewis Fu, President of Midea International Business, expressed enthusiasm for a long-term association, envisioning mutual success both on and off the field.
This sponsorship marks a significant step in Midea's expanding international sports engagement strategy. The company's portfolio of sports sponsorships includes major events such as the AFC Asian Cup 2027, the African Cup of Nations 2025, and the CONCACAF Gold Cup 2025, alongside club competitions like CONMEBOL Copa Sudamericana and AFC Champions League Elite.
Midea is part of Midea Group, a global company founded in 1968. In 2024, the group reported revenues of $57.5 billion and employed over 190,000 people worldwide. FC Barcelona, established in 1899, is a prominent multi-sports club with a vast global following.