Midea Unveils New Home Appliances and Technologies at IFA 2025

Midea presented its latest home appliances and smart home solutions for European consumers at IFA 2025 in Berlin in September 2025. The company's showcased products focused on enhancing convenience, saving energy, and improving space efficiency, all while maintaining superior performance. As a significant player in the smart appliance market, Midea also confirmed its previously announced principal sponsorship with FC Barcelona.

Among the featured innovations was Midea's SPACE MASTER collection, designed to maximize space utilization with exceptional functionality. The XPRESS MASTER range aims to speed up cooking without compromising on quality. Additionally, Midea highlighted its SMART MASTER and ECOMASTER technologies, which leverage artificial intelligence to automate energy management and proactively adjust settings for optimal user experiences. The integrated kitchen collections, including the Essenza, Ispira, and Eleva series, blend timeless Italian design with smart functionality.

New products also included the CHILL MASTER refrigerator, featuring a OneTouch AutoFill dispenser for hands-free ice and water. The Flow-In Hob 3.0 cooktop frees up cabinet space while maintaining a sleek appearance. The versatile One Oven combines an air fryer, microwave, steamer, and oven into a single unit. The Titan dishwasher offers a spacious interior with a capacity for 16 place settings and efficient cleaning. The Raynor heater, designed for consistent warmth even in extreme temperatures, was presented in an award-winning, Nordic-inspired design. For laundry, a 28-inch heat pump washer-dryer was introduced, utilizing advanced heat pump technology to dry clothes with significantly less energy and gentler heat.

Midea Group, Midea's parent company, also showcased products from its other brands. German luxury kitchen brand Küppersbusch presented its distinctive designs, and European brand TEKA launched its Van Gogh series of kitchen appliances. Furthermore, COLMO and Eureka unveiled their new flagship product series. Midea Group is a diversified global conglomerate with business segments including smart home, industrial technology, building technology, robotics, healthcare, and logistics.