miHoYo Releases Genshin Impact Themed Headphones
miHoYo has launched "Xuan Ji Yu Xin · Niko" themed over-ear headphones inspired by the game Genshin Impact. Priced at 649 yuan, they feature active noise cancellation.
Chinese game developer miHoYo has begun selling its "Xuan Ji Yu Xin · Niko" themed over-ear headphones, drawing inspiration from the popular game Genshin Impact. The product is now available for purchase at an initial price of 649 yuan (approximately $90 USD).
The headphones feature a design based on the character "Niko" from the game, including a magnetic shell that allows for reversible or interchangeable casing. The device supports active noise cancellation technology, aimed at enhancing the listening experience by reducing ambient noise.
miHoYo, known for titles such as Genshin Impact and Honkai Star Rail, continues to expand its merchandise beyond gaming. These peripheral products, including apparel, collectibles, and now audio equipment, are a key part of the company's brand strategy and revenue diversification.
The new headphones are primarily targeted at fans of the game who wish to express their connection to Genshin Impact through everyday items. Availability is currently limited to Chinese online retail platforms.