Milla Sorsakivi: Anora's consumer insight offers view into Nordic alcohol sector

Milla Sorsakivi, Consumer Insight Manager at Anora Group Oyj, oversees all consumer insight projects company-wide. Her responsibilities include trend monitoring, data gathering and utilization, and developing new working practices and toolkits.

"Working at Anora offers real insight into the Nordic alcoholic beverages sector," Sorsakivi stated. She highlighted the opportunity to observe the entire product lifecycle, from concept development through to sales and marketing. This comprehensive view is crucial for understanding consumer preferences and refining Anora's strategies.

The company is committed to continuously improving its understanding of consumers and their preferences. Sorsakivi's role is integral to ensuring Anora stays abreast of market dynamics and effectively leverages consumer data for product innovation and market approach.

Sorsakivi also finds working with Anora's portfolio of well-known brands to be a significant aspect of her role, providing a deep understanding of the sector's intricacies and allowing for influence over product development from conception to market.