MINISO Opens First Overseas SUPER MINISO Store in Canada

Global lifestyle brand MINISO officially opened its first overseas SUPER MINISO store at Square One Shopping Centre in Mississauga, Canada, on October 10, 2026. This opening marks the international debut of the SUPER MINISO concept, bringing MINISO's new "trendy and fun lifestyle" store concept to Canadian consumers.

The SUPER MINISO store is designed for urban consumers who value quality, trends, and fun. It aims to be a lifestyle destination that combines a thoughtfully curated selection of intellectual property (IP) collectibles and lifestyle products. The offerings range from fashion and travel to beauty and everyday essentials, with a particular emphasis on IP-driven products like character collections, including limited and first-to-market releases.

The store seeks to differentiate itself from traditional product-led shopping environments through themed displays and extended experience spaces. The goal is to bring together products, characters, and cultural interests, creating a hub for shopping, discovery, and social experiences. The concept aims to connect the discovery of IP products with items intended for daily use.

The opening is part of MINISO's broader strategy to expand its IP-themed stores in Canada. Between October and November this year, a total of four new stores will open, including three SUPER MINISO locations (Mississauga, Winnipeg, and Montreal) and the first MINISO LAND store in Toronto. Through these initiatives, MINISO aims to strengthen its brand as a platform for IP operations in international markets.