Miranda Lambert to Headline Salvation Army Red Kettle Kickoff at Thanksgiving Game
Country music artist Miranda Lambert will perform at the Dallas Cowboys Thanksgiving halftime show, marking the 30th year of the Salvation Army's Red Kettle campaign kickoff.
The Salvation Army has announced that Grammy-winning artist Miranda Lambert will perform at the Dallas Cowboys and New York Giants Thanksgiving Day game. The halftime performance serves as the official launch for the organization's 30th annual Red Kettle campaign.
For three decades, the Salvation Army has utilized this nationally televised NFL halftime slot to raise awareness and funds for its seasonal assistance programs. The campaign, known for its iconic red collection kettles, is the organization's largest annual fundraising drive.
The initiative provides critical support for families struggling with food insecurity and housing needs during the holiday season. By leveraging the high viewership of the NFL game, the organization aims to drive contributions necessary for its winter service operations.