Miranda Lambert to kick off Salvation Army Red Kettle campaign at Dallas Cowboys game
Country music artist Miranda Lambert will headline the halftime show at the Dallas Cowboys Thanksgiving game to launch The Salvation Army’s annual fundraising drive.
The Salvation Army has announced that performer Miranda Lambert will headline the kickoff for this year’s Red Kettle campaign. The performance is scheduled to take place during the halftime show of the Dallas Cowboys' Thanksgiving Day game in Frisco, Texas.
This year marks the 30th anniversary of the partnership, which features prominent artists performing during one of the most-watched NFL regular-season games. The initiative aims to leverage the national television audience to increase awareness and donations for the charity.
The Red Kettle campaign serves as a primary source of funding for The Salvation Army's social services during the holiday season. The event functions as the official start of the collection efforts that occur across the United States.