MMA Appoints New Marketing Leaders to Global and North America Boards

MMA, the global trade group for the marketing industry, has announced the appointment of seven new executives to its Global Board of Directors and fourteen to its North America Board. The appointments are for two-year terms, effective immediately.

Luis Di Como, Executive Vice President, Global Media at Unilever, has been appointed as the new Global Chair of the MMA Board. He succeeds Sanjay Gupta, former Executive Vice President of Marketing, Innovation and Corporate Relations at Allstate Insurance Company. New global board members represent companies including T-Mobile, Calvin Klein, Verizon Connect, Hilton Hotels, Lyft, Oath, and NBCUniversal.

The North America Board adds fourteen executives from companies such as Choice Hotels, Estee Lauder, The Coca-Cola Company, eBay, Giant Food, Adobe Systems Incorporated, Uber, and Unilever. MMA states that over 20 of the board members now hold CMO-level positions.

MMA CEO Greg Stuart commented that the composition of the boards reflects the transformation mobile has had on business and the imperative for marketing change. He highlighted that industry leaders are collaborating with MMA to shape the future of marketing. Di Como will focus on driving initiatives in areas such as attribution, organization design, brand safety, and creative effectiveness.