MMA convenes invite-only summit for mobile industry leaders

The Mobile Marketing Association (MMA) has launched its first annual, invitation-only Mobile CEO and CMO Summit, scheduled for July 24-26, 2011, in the Dominican Republic. The event aims to bring together top executives from across the mobile marketing ecosystem, including brands, agencies, and wireless carriers, to discuss the industry's future.

The summit will feature discussions on key mobile marketing strategies, trends, and challenges. Notable speakers include Barry Judge, Executive Vice President and CMO of Best Buy; Mike Kelly, CEO of The Weather Channel Companies; and Jessica Rich, Deputy Director of the Bureau of Consumer Protection at the U.S. Federal Trade Commission.

"It is critical that, as the leading global trade association for the mobile marketing industry, we create opportunities for senior leaders from around the world to come together and collaborate on the important issues facing our industry," stated Greg Stuart, MMA Global CEO. The event is intended to foster collaboration and define the path forward for mobile marketing.

Founding sponsor InMobi, along with presenting sponsors Mojiva and The Weather Channel, are supporting the summit. The gathering is designed to facilitate networking and strategic dialogue regarding the evolution of mobile technology and marketing.