MMA Expands Boards with Global and North American Marketing Leaders

MMA, the global trade group architecting the future of marketing, has announced significant additions to its Global and North American Boards. The new members include Chief Marketing Officers (CMOs) from prominent companies such as Hyundai, Adobe, Peloton, Salesforce, Walmart, SAP, RB, Western Union, Uber, and Walgreens Boots Alliance.

The appointments bolster MMA's position as an industry organization with extensive marketing leadership representation on its boards. The organization now comprises a total of 35 CMOs, a substantial increase that underscores its expanded reach and influence.

The Global Board is chaired by Deborah Wahl, CMO of General Motors, and the North American Board is led by Norm De Greve, CMO of CVS Health Corporation. MMA CEO Greg Stuart highlighted the organization's commitment to bringing together top industry talent to address marketing challenges through a science- and data-driven approach.

In 2020, MMA focused on delivering tools and strategies to enhance marketing ROI. This included organizing growth debates and developing new frameworks for assessing marketing organizations, efforts that have been featured in publications like Harvard Business Review.