MMA Global expands board of directors with new industry executives
MMA Global has appointed a new slate of marketing executives to its board, aiming to strengthen its role in setting industry standards and research.
Trade association MMA Global has expanded its board of directors, adding senior marketing leaders from major corporations including General Motors, PepsiCo, Visa, and Walmart. The move follows a multi-year strategy to reposition the non-profit as a global think tank focused on the science and practice of modern marketing.
In recent years, the organization has invested in research initiatives, such as the Marketing Attribution Think Tank and studies on organizational structure. These projects are designed to provide empirical data to help member companies improve advertising effectiveness and operational efficiency. The board includes representatives from both major brands and ad-tech firms, facilitating a cross-sector approach to industry challenges.
CEO Greg Stuart stated that the goal of the expanded board is to leverage collective insights to influence marketing standards globally. The new members, elected by the organization's membership, will serve two-year terms effective immediately.