MMA Global Reports Highlight Marketers' Priorities and Challenges

MMA Global, an alliance for marketing and media, has released various reports and surveys shedding light on the evolving landscape of digital marketing. Recent findings, such as a survey conducted with Canva, reveal that senior marketers identify creative output as their top priority, even amid investment challenges and a shrinking talent pool.

Industry publications including Adweek and Digiday have featured MMA Global's research, which delves into topics like the impact of artificial intelligence on marketing strategies and the crucial role of data in achieving success. One 2023 publication discussed how, as AI proliferates, data's role becomes critical for either success or failure. Another Adweek article from late 2023 aimed to demystify AI technologies for brands such as HP, Diageo, and Kellogg's.

Furthermore, MMA Global has examined advertising measurement and data utilization. For instance, AdExchanger reported in July 2022 that while more marketers are adopting multi-touch attribution, frustration still persists. In December 2021, AdAge addressed the threat posed by the deprecation of cookies to multi-touch attribution and the necessity for adaptation.

The organization has also explored leadership trends within the digital sector. Commentary from MMA Global's leadership concerning the marketing and advertising industry has been featured in various trade publications, highlighting current discussions and strategic insights.

MMA Global's media presence showcases a wide array of studies and analyses covering global marketing and media trends, from AI integration and brand safety to the application of data in traditional advertising.