MMA India Releases Report on Modern Marketing Strategies

MMA India, in collaboration with WPP Media, has published its 'Modern Marketing Reckoner 2026' report, surveying the evolving Indian marketing landscape.

The report highlights a significant shift from traditional marketing funnels towards real-time, ecosystem-driven decision-making systems. It also addresses the challenges faced by direct-to-consumer (D2C) brands as they grow beyond initial milestones in the Indian market.

Key trends discussed include D2C brands moving away from traditional advertising agencies towards engaging creators. The report also delves into the role of artificial intelligence and its implications for building trust in digital content creation.

MMA India, part of the Marketing + Media Alliance, aims to foster growth and innovation in the marketing sector. The publication consolidates insights and analyses from industry leaders on the dynamic marketing environment.