MMA North America Appoints New Marketing Leaders to Board of Directors
MMA, the global marketing and media trade group, has appointed 14 new industry leaders to its North America Board of Directors. Norm De Greve, CMO of CVS Health Corporation, will serve as Chair.
MMA, the global marketing and media trade group, has expanded its North America Board of Directors with the appointment of 14 new members. The new appointees represent leaders from marketing, technology, media companies, and agencies. Norm De Greve, Chief Marketing Officer (CMO) of CVS Health Corporation, will continue in his role as Chair of the board.
The board's agenda aligns with MMA Global's to redefine marketing's growth opportunities and accelerate business innovation. "MMA is unique in bringing together leaders from all facets of the ecosystem. We have a unique opportunity to drive enduring business growth," De Greve stated. The new board members will serve two-year terms.
MMA aims to unite pioneering marketers with leading martech and adtech innovators to transform media and marketing for the greater good. The organization has previously addressed significant industry issues, including marketing attribution and advertising transparency.
New board members include executives from companies such as Monster, Northwestern Mutual, Petco, SmileDirectClub, Ford Motor Co., and L'Oréal. Outgoing Chair Lou Paskalis from Bank of America highlighted the organization's role in tackling industry challenges.