Mobile Monday Mid-Atlantic to Focus on Mobile Marketing Challenges

Mobile Monday Mid-Atlantic is hosting a "Marketing and Mobile Technology" event on May 17, 2010, in Philadelphia. The session will address how mobile marketing is being successfully incorporated for client needs and identify existing barriers between mobile technologies and agency/brand requirements.

The event, a collaboration with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), is sponsored by DeviceAnywhere and Morgan Lewis. It aims to provide insights for both agencies and brands on leveraging mobile within the broader marketing mix.

Mobile marketing is identified as a significant area of innovation in digital marketing. The discussion will feature marketing and technology professionals, including a keynote by Josh Kopelman of First Round Capital. The event is designed to be interactive, fostering an understanding of mobile's role and its integration challenges.

Scheduled to take place at the Loews Hotel, 1200 Market Street, Philadelphia, from 5:30 PM to 8:30 PM, the event has an admission fee of $10 in advance and $20 at the door, with students admitted free. Attendees are advised to register early due to limited seating.