Mom's Side Hustle Surpasses $1.7 Million in Sales
A company started by a New York City-based makeup artist, focusing on a self-designed diaper bag, has now exceeded $1.7 million in total sales. The business launched at the end of 2022.
Alexandra Rutkay, a makeup artist based in New York City, launched citymouse after struggling to find a diaper bag that met her needs. The company, which began operations from Rutkay's apartment in late 2022, has now surpassed $1.7 million in total sales.
Rutkay initially invested approximately $8,500 into the business. In its first full year of operation, citymouse achieved $135,000 in sales. The company's success is attributed to its line of thoughtfully designed diaper bags, which are sold both online and through select retail partners.
The citymouse products aim to serve the needs of parents, particularly mothers, by combining practicality with style. The brand has experienced rapid growth from its modest beginnings, with its offerings resonating with a wide customer base.
Rutkay, who also works as a makeup artist for film and television, developed citymouse in early 2022. The venture's early success highlights a significant demand for well-designed and functional parenting essentials.