Moore and RMI Direct Marketing Announce Strategic Alliance

Moore, a company specializing in constituent experience management (CXM), and RMI Direct Marketing have officially announced a strategic alliance. Under the terms of this agreement, RMI Direct Marketing will direct its clients to utilize Moore's AudienceFirst Media service for their list management and brokerage needs.

The primary objective of this partnership is to enhance the client experience and provide more robust solutions for managing and leveraging marketing lists. Moore is recognized for its comprehensive capabilities in CXM.

This collaboration is set to grant RMI's clientele access to Moore's advanced technological platforms and expertise in data handling and personalized marketing strategies. The decision stems from both companies' shared goal of strengthening their market presence.

The transition process is expected to follow a defined timeline, with RMI committing to support its clients throughout this period. Moore is poised to continue its investments in technological advancements aimed at improving customer experiences.