Moët & Chandon returns as title partner of Belgian Grand Prix

Moët & Chandon has renewed its role as the title partner for the Formula 1 Belgian Grand Prix, marking a second consecutive year of the collaboration. This partnership emphasizes the champagne house's longstanding ties to motorsport and its tradition of celebrating significant sporting achievements.

As part of LVMH's broader global partnership with Formula 1, Moët & Chandon is facilitating an environment of celebration and hospitality at the Spa-Francorchamps circuit. The LVMH presence includes a sophisticated space showcasing creations from the group's luxury brands, such as Louis Vuitton's Formula 1 Trophy Trunk. Artisans from TAG Heuer and Louis Vuitton are also expected to demonstrate their craft.

In a new initiative this year, ten members of LVMH's Virtuosos program, recognized for their exceptional skills and dedication to craftsmanship, have been invited to experience the Formula 1 event firsthand. This aims to acknowledge their contributions and highlight shared values of excellence and performance between the artisans and the sport.

The traditional podium celebration will feature the Moët & Chandon Jeroboam, continuing a long-standing custom of commemorating winners with the renowned champagne. This renewed sponsorship underscores Moët & Chandon's commitment to high-stakes events and the culture of victory.