Motor Presse Stuttgart Launches New Health Magazine Healthy LONGEVITY

Motor Presse Stuttgart has introduced a new media brand, Healthy LONGEVITY, designed to help individuals live longer, healthier lives by translating scientific insights into actionable strategies. The inaugural print edition is now available.

The brand's editorial approach emphasizes practical tips and strategies that offer immediate and long-term health benefits. "It's about strategies that provide a dual effect: what can be done for health today, and how to simultaneously improve one's life account in the long term," explained Klaus Dahm, publisher of Healthy LONGEVITY.

In terms of distribution, Motor Presse has formed an alliance with Ganske Verlagsgruppe. Through their "Direktvertrieb Arztpraxis" (Direct Distribution Doctor's Office) service, the magazine will be delivered directly to the waiting rooms of thousands of medical practices. Readers can take the magazines home for free, reaching health-conscious individuals at a key moment.

Healthy LONGEVITY is published as a 68-page magazine in print and e-paper formats, featuring content developed with longevity experts. It will be supported by a digital newsletter and cross-media activities with Motor Presse's Men's Health and Women's Health brands. The publication will be presented to industry professionals at the "Turn Around Aging" conference in Munich on April 23-24. Regular publication is scheduled for October, with plans to expand page count, issues, and reach to over 10,000 doctor's offices.