Motor Presse Stuttgart to handle digital advertising in-house from 2027

Motor Presse Stuttgart announced it will assume full responsibility for its digital advertising sales, including direct and Private Marketplace (PMP) activities, beginning January 1, 2027. This marks the end of a long-standing partnership with Ströer Digital Media.

The company stated this strategic shift aims to enhance its independence and deepen its relationships with advertising clients. Motor Presse Stuttgart will also expand its existing service cooperation with adtech specialist "symplr.", which began in 2025. A digital offensive is planned for the fourth quarter of 2026, featuring innovative, AI-supported advertising formats and an expanded social media strategy.

By bringing digital sales in-house, Motor Presse Stuttgart seeks to streamline decision-making and offer more customized cross-media solutions across its diverse portfolio, which spans automotive, motorcycle, outdoor, fashion, and lifestyle sectors. The move is intended to support the company's continued growth.

Clients and agencies will now work directly with Motor Presse Stuttgart for all digital marketing needs, complementing their existing print and event offerings. The company targets affluent and active consumer groups with its various media brands.